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Basic Philosophy, Vision, and Guiding Principles

Always moving toward creating new value.

Basic philosophy

  • We comply with the law and its spirit in and outside Japan and are a corporate citizen trusted by society by offering special technologies/solutions and ingenuity.
  • We continuously take on challenges to create new values ahead of the times to meet the customers’ needs.
  • We achieve sustainable growth of our company and pursue employee happiness based on mutual trust and responsibility between labor and management.


  • We provide unique technologies/solutions and ingenuity to become a company trusted and needed by customers
  • We value constant and sustained growth and challenges and foster a corporate culture where each individual strives to become a peerless expert.

Guiding principles

  • We work with a sense of professionalism based on world-class expertise, technologies, and skills. We commit ourselves to genchi-genbutsu and make steadfast efforts.
  • We make sure to communicate freely and fairly by eliminating emotional barriers or barriers between individuals and organizations, to create a lively, pleasant, and vigorous workplace.
  • We endeavor to meet customers’ needs and offer values beyond their expectations.
  • We aspire to achieve personal growth and be proactive in solving issues.
  • We do not engage in illegal or anti-social behavior.